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- 🍺 Stein Holding Championship, Pet Adoptions, + More New Braunfels Fun
🍺 Stein Holding Championship, Pet Adoptions, + More New Braunfels Fun
IN PARTNERSHIP WITH
Happy Friday, New Braunfels! The weekend is here, and there’s a ton of fun stuff happening all around the city, from the final weekend of Wurstfest to a huge pet adoption event to drive-thru Christmas lights displays and more. Let’s get right into it…
It’s just about time for Christmas season in New Braunfels, which means one thing — Santa’s Ranch is lighting up the Hill Country once again! Take a drive through more than a mile of twinkling country roads, glowing with over 3 million lights, animated displays, and festive cheer at every turn.
🌟 PLUS MEMBERS: We’ve got a limited number of free passes to Santa’s Ranch, but these will go fast!
If you’re already a Plus member, keep an eye out in tomorrow’s Saturday Bonus email for details on how to claim yours.
If you haven’t joined The New Braunfels Life Plus yet, now’s your chance. Sign up today and claim your ticket to holiday magic before they’re gone and enjoy all the other perks that come with being a member
This is an advertisement. Looking to partner with The New Braunfels Life? Just reply to this email or click here to learn how we can promote your brand to thousands of interested locals!
Watch the best steinholders in Texas compete for the championship!
Get ready for one of Wurstfest’s most exciting events — the US Steinholding Association Masskrugstemmen Texas Championship! The state’s top steinholders will gather on Sunday, November 16th at 2:00 PM to compete for the title of Texas Steinholding State Champion and a spot at the 2025 USSA National Championship.
This is such a fun event to watch and the perfect way to cap off the final weekend of Wurstfest.
Give a furry friend a second chance at a first-class life
This Friday and Saturday, the Humane Society of the New Braunfels Area is waiving adoption fees for all adoption-ready dogs and cats, including kittens and puppies! Now’s the perfect time to welcome a new furry family member while helping save more lives. Staff and volunteers will be on hand to help match you with the pet that’s just right for your home.
📍 Location: 3353 Morningside Dr, New Braunfels, TX
🕙 Friday: 10 AM – 5 PM | 🕓 Saturday: 10 AM – 4 PM
There’s a new name redefining senior living in New Braunfels — The Oscar at Veramendi. Opening Spring 2026, this luxury community is designed for seniors 62+ who want more than just a place to live — they want a vibrant, connected lifestyle.
From independent and assisted living to memory care, The Oscar blends resort-style amenities with compassionate care. It will feature three on-site restaurants, a movie theater, an indoor heated pool, two on-site clinics, and scenic Hill Country views, all in one stunning location.
Right now, they’re leasing for Founding Members, giving early residents first choice of apartments, exclusive pricing, dollars toward moving, and a two-year rate lock.
👉 Click here to learn more or schedule a tour today to see how The Oscar is raising the standard for senior living in New Braunfels, and make sure to keep an eye out in the coming weeks for even more info on everything they have to offer.
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SNEAK PEEK AT THIS WEEKEND👀
Here’s What’s Going On Around Town
FRIDAY
Wurstfest at the Wurstfest Grounds in New Braunfels
Open Studio at Painting With A Twist
Video Game Club for Teens & Tweens at New Braunfels Public Library
The Merles at Krause’s Cafe
Santa’s Ranch in New Braunfels
Casey Donahew at Gruene Hall
SATURDAY
CORNy Maze 2025 at Traders Village
Gruene Market Days in Gruene Historic District
Photos with Cowboy Kringle in Historic Gruene
Family Storytime at New Braunfels Public Library
Tony Taylor at Krause’s Cafe
A Little Mean and Green at Painting With A Twist
Wurstfest at the Wurstfest Grounds in New Braunfels
SUNDAY
Neal Stranahan at Gruene Hall
George Marsh at Krause’s Cafe
Blacklight – Choose Your Glow Animal at Painting With A Twist
Bobby Beal at The Phoenix Saloon
True Labowski at Pour Haus
Wurstfest at the Wurstfest Grounds in New Braunfels
Health insurance shouldn’t be complicated or limiting. If you’re frustrated by rising premiums or stuck in a plan that doesn’t really fit, Penn Mallery can help. As a local health insurance expert, Penn builds custom PPO plans with nationwide coverage, dental and vision options, and no enrollment windows, so you can switch when it actually makes sense for you.
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Step inside 3259 Wren Brook Drive and see this fully remodeled 3-bed, 2-bath home with modern finishes, an updated kitchen, granite throughout, and major upgrades including new plumbing, HVAC (2024), and water heater (2025). Enjoy a screened-in patio, fenced yard with fruit trees, and a convenient location near I-35, Austin, San Antonio, and Gruene.
💫 Don’t miss your chance to make this stunning home yours—click here to learn more and schedule a tour.
WEATHER FORECAST
Here’s a look at the weekend weather forecast:
Friday: High: 86º | Low: 60º | 10% chance of precipitation
Saturday: High: 85º | Low: 61º | 10% chance of precipitation
Sunday: High: 87º | Low: 65º | 10% chance of precipitation
Burn Ban: ON
Water Restrictions: Stage 2
If your shower doors are dirty no matter how much you scrub or your clothes are coming out of the washer looking dingy and stiff, that’s the hard water in New Braunfels at work. The minerals in our water can damage fixtures, clothes, our hair, and so much more over time, and it’s tough to fight without help.
Our partners at Aqua-Man Water Conditioning specialize in custom water softening systems that protect your home, your appliances, and your sanity, leaving you with cleaner surfaces, softer laundry, and better-tasting water.
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BUZZ AROUND TOWN
Thanksgiving Made Easy at The Whale
Skip the stress this holiday season! Preorder a full Thanksgiving dinner for 6–8 people from Black Whale Pub, including smoked turkey, mashed potatoes, dressing, gravy, green bean casserole, cranberry sauce, and a choice of pecan or pumpkin pie.
If you love BBQ, you don't want to miss this huge event at Traders Village San Antonio next weekend November 21-22. Some of the best pitmasters from across the state will be competing for thousands in prizes. Click here for more info.
Academy Sports + Outdoors Grand Opening
Get ready, New Braunfels! Academy Sports + Outdoors opens officially on Nov. 21st. Get ready for the big debut!
Downtown Lighting & Santa’s Arrival
Kick off the holiday season at Main Plaza on Nov. 21! Enjoy a countdown led by Mayor Neal Linnartz, live music, holiday market treats, and a grand entrance of Santa from the Comal County Courthouse balcony. Free photos with Santa available until 8:30 PM, plus a free shuttle for easy access.
Murdoch’s Ranch Supports New Braunfels Food Bank
This holiday season, Murdoch’s Ranch & Home Supply in Schertz is donating Round Up funds to help feed neighbors through the New Braunfels Food Bank.
Southern Fried Funeral Auditions
Circle Arts Theatre is seeking performers for “Southern Fried Funeral.” Auditions on Nov. 24 at 7 PM, with roles for six females (ages 30–80) and five males (ages 20–70). Rehearsals start mid-December; performances run weekends Feb. 6–Mar. 1.
The Polar Express Experience Returns
All aboard for a magical holiday journey on Nov. 23! Meet Santa, get your Golden Ticket, and enjoy a big-screen showing of The Polar Express at the Brauntex Theatre. $5 donation benefits the New Braunfels Railroad Museum and Brauntex ArtReach Program.
*Indicates paid placement
How did your roof hold up to the intense summer weather? Our friends at Wilson Roofing and Renovations offer free inspections to make sure everything is still in tip top shape as things cool off. It’s fast, local, and could save you thousands. ⭐⭐⭐⭐⭐
📞 Call 210-764-4111 or visit wilsonroofingandrenovations.com
Thanks!
That’s a wrap for today! Thanks for catching up with us. Don’t forget that you can become a Plus member and get tomorrow morning’s exclusive Bonus edition with exclusive stories you won’t find elsewhere and have a chance to secure your FREE pass to Santa’s Ranch.
Until next time,
— The New Braunfels Life Team
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