🎸Wassailfest, Iconic Music Venues & Medieval Fun

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Happy Tuesday morning, New Braunfels! Hope your week is off to a great start. We’ve rounded up some exciting happenings and local news to make your week a little brighter—and maybe a lot more festive. Here’s what’s inside today:

• Wassailfest 2025 lights up Main Plaza

• River Road Ice House hits the market

• New Braunfels Renaissance Faire returns this December

• This week’s local events lineup

• Fun local history

🎄 STAY SAFE THIS HOLIDAY SEASON, NEW BRAUNFELS

Christmas season is officially here — from light displays to parades to packed holiday events, the town is busier than ever. With more traffic, more pedestrians, and more distractions, it’s important to stay alert while you’re out enjoying the festivities. A little caution goes a long way in keeping your celebrations joyful and accident-free.

This holiday safety reminder is brought to you by The Kyle Law Firm, trusted advocates for Hill Country families for more than 25 years. If an accident or injury does happen, their local team is here to help you through the moments you don’t plan for — so you can get back to the season’s good stuff.

👉 Learn more or schedule a free consultation at kylelawfirm.com or call (830) 620-9402.

This is an advertisement. Looking to partner with The New Braunfels Life? Just reply to this email or click here to learn how we can promote your brand to thousands of interested locals!

🌟 SIP, SAVOR, AND STROLL THROUGH DOWNTOWN HOLIDAY MAGIC AT WASSAILFEST

Toast the season with festive drinks, twinkling lights, and local cheer

Experience the beloved Wassailfest this Thursday, December 4 at Main Plaza, where families, friends, and visitors can enjoy free tastings of both “leaded” and “unleaded” wassail.

Explore dozens of unique recipes from local businesses, nonprofits, and organizations while soaking in live music from local school choirs. Sparkling holiday lights, food vendors, and community cheer make this a must-do holiday tradition!

👉 Learn more about Wassailfest 2025.

🎸 ICONIC RIVER ROAD ICE HOUSE LISTED FOR $2.6 MILLION

Historic venue with four stages, legendary performances, and endless possibilities

The River Road Ice House property has gone up for sale. It spans 4.65 acres in the Texas Hill Country and has hosted top artists like Josh Abbott Band and Parker McCollum.

Perfect for entrepreneurs dreaming of a music venue, restaurant, or event space, this property blends history, culture, and prime location near Gruene and the Guadalupe River. A true gem for creative visionaries!

🤺 NEW BRAUNFELS RENAISSANCE FAIRE RETURNS THIS WEEKEND

Knights, fairies, jousts, and festive treats await at Heritage Village

For two weekends only, December 5–7 and 12–14, you can step into a world where the medieval meets the magical at the New Braunfels Renaissance Faire. Enjoy jousting, archery, artisan crafts, and festive foods like turkey legs, pretzels, and sausages.

Costumes are encouraged, fun is guaranteed, and holiday memories are just around the corner!

Click here for more info.

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Basketball season is here and college and NFL football are inching closer to the playoffs, and DIRECTV STREAM is giving you 5 free days to watch all your favorite sports, including Spurs games, college football, NFL, ESPN, SEC Network, and more. Stream on any device and cancel anytime.

👉 Try it free for 5 days here.

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WHAT’S HAPPENING AROUND TOWN?

Here are some of the events we’re most excited about over the next few days:

TUESDAY
📚 Toddler Time at New Braunfels Library
🥩 Steak Night at Happy Cow Bar
🎸 River Town Relics at Gruene Hall
🎅 Santa’s Ranch in New Braunfels
🎨 Painting with a Twist at Krause’s Cafe
🎶 The Grand Ol’ Christmas Show at The Brauntex Performing Arts Theatre

WEDNESDAY
🧵 Sit & Stitch at New Braunfels Library
📖 Family Storytime at Fischer Park
🎤 Lunchtime Live with Steven Vee at The Phoenix Saloon
🎧 Bookin’ It: Audiobook Walking Club at Landa Park
🌌 Off The Grid at Krause’s Cafe
🎅 Santa’s Ranch in New Braunfels

THURSDAY
🎵 Madelyn Abrameit Band at Krause’s Cafe
✂️ Teen Time: Stamp Carving at the New Braunfels Public Library
🍷 Wassailfest 2025 at Main Plaza
🛍️ Children’s Entrepreneur Market at Krause’s Cafe
🎱 Pool Tournament at Happy Cow Bar
👾 Teen & Tween Stranger Things Party at New Braunfels Public Library

GET THE BEST STEAK NIGHT DEAL IN TOWN TONIGHT

🔥 Tuesday = Steak Night at Happy Cow Bar & Grill!

Get a juicy NY Strip from Granzin’s Meat Market plus a baked potato for just $16, and wash it down with a $2.50 Shiner.

😋 Their kitchen opens at 5. Arrive hungry!

Click here to learn more.

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DID YOU KNOW?

WEATHER FORECAST 

Tuesday: High: 58º | Low: 39º | 5% chance of precipitation

Wednesday: High: 63º | Low: 52º | 10% chance of precipitation

Thursday: High: 55º | Low: 42º | 60% chance of precipitation

Burn Ban: ON

Water Restrictions: Stage 2 (In Stage 2, watering with a sprinkler or irrigation system is allowed one day per week based on the last digit of your address BEFORE 10:00 a.m. and AFTER 8:00 p.m.)

THE OSCAR AT VERAMENDI IS NOW PRE-LEASING

A major addition is coming to Veramendi, and future residents can already secure their place. The Oscar at Veramendi — a luxury, resort-style senior living community for adults 62+ — is opening Spring 2026 with independent living, assisted living, memory care, and high-end amenities including three on-site restaurants, an indoor heated pool, a movie theater, and two medical clinics.

Founding Members receive first choice of apartments, exclusive pricing, and a two-year rate lock. Click here to learn more.

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Thanks!

That’s a wrap for today! We hope you enjoyed this roundup and found it helpful.

Share it with a friend who’d love a daily dose of New Braunfels fun.

Until next time,

— The New Braunfels Life Team