💀 Día de los Muertos Fun + Hollydays Market Finds + Gruene Hall Giveaway!

October 15, 2025

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Happy Wednesday, New Braunfels! 👋 The middle of the week is here, and so are the good vibes — plus a few can’t-miss events to add to your calendar. Here’s what’s inside today’s email:

  • Celebrate culture, music, and community in downtown New Braunfels.

  • Three days of festive finds and local shopping fun.

  • Your last chance to win a year of free shows at Texas’s oldest dance hall!

  • This week’s local events lineup

  • Big headlines around town

Your Exclusive Invitation to Flawless Fall Skin has arrived, and this month’s lineup is full of treatments designed to refresh, restore, and glow into the new season.

✨ Fall Rejuvenation Package – Lumecca IPL Photofacial, VI Peel, 20 Units of Botox & Diamond Glow Facial ($549)
✨ Buy a ZO Glow Box, Get a BioRePeel FREE ($499)
✨ Boo-Tox Botox Bundle – 50 Units for just $499
✨ Vampire Facial – SkinPen Microneedling + Platelet Rich Fibrin ($349)
✨ Liquid Neck Lift – Custom blend of Radiesse & Skinvive plus lower face/neck Botox ($1,299)
✨ Buy the Brows, Get the Lashes Free

From Boo-Tox bundles to glow-boosting facials, there’s something for everyone this fall.

📍 125 S Elliott Knox Blvd, New Braunfels
📲 (830) 620-8444
🔗 Book your appointment now

This is an advertisement. Looking to partner with The New Braunfels Life? Just reply to this email or click here to learn how we can promote your brand to thousands of interested locals!

Join the Celebration of Culture, Music & Family Fun Downtown

Step into a day full of color, music, and tradition this Saturday! The Día de los Muertos Festival returns for its 9th year to bring Downtown New Braunfels alive with live music, dancing, food trucks, arts & crafts, and kid-friendly activities. Celebrate Hispanic culture with the whole family at this free community festival that’s packed with unforgettable experiences.

📍 Downtown New Braunfels, 500 Main Plaza
⏰ October 18 | 12:00 PM – 10:00 PM

Shop Local, Support Small Businesses & Celebrate the Season

Kickstart your holiday shopping at the Hollydays Market of New Braunfels all weekend long! Explore over 130+ local vendors offering one-of-a-kind gifts, artisan crafts, and festive finds. Grab your friends or family and discover treasures that will make the season extra special—all while supporting small businesses.

📍 New Braunfels Civic/Convention Center, 375 S Castell Ave
⏰ October 17-19

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🎶 WIN A YEAR OF FREE MUSIC AT GRUENE HALL!

Celebrate 50 Years of Iconic Texas Tunes – Enter the “Hall Yeah” Giveaway

Gruene Hall is turning 50, and you could score a full year of free admission to ticketed events! Share your favorite Gruene Hall memory with #HallYeah50Years and submit it at GrueneHall.com/HallYeah. Don’t have a memory yet? There are still ways to enter, but act fast, this is the last week to enter!

WHAT’S HAPPENING AROUND TOWN?

Here are some of the events we’re most excited about over the next few days, and don’t forget to check out our full event calendar for even more happenings around town:

WEDNESDAY
🧵 Sit & Stitch at New Braunfels Library
📖 Children’s Storytime at Fischer Park
🔍 Curiosity Club at New Braunfels Public Library
🥃 $5 Whiskey Wednesday & Xtreme Music Bingo at Watering Hole Saloon
📱 Device Advice at New Braunfels Library
👨‍👩‍👧 Family Storytime at Fischer Park

THURSDAY
🕵️ Mystery Discussion Group at New Braunfels Public Library
🍺 Books on Tap at Faust Brewing Company
🌿 Bootanical Garden at Painting With A Twist
🎱 Pool Tournament at Happy Cow Bar
⛈️ The Brauntex Performing Arts Theatre Presents: Dr. Reed Timmer – Extreme Meteorologist
🎤 Live Band Karaoke at Moonshine & Ale

FRIDAY
🎁 Hollydays Market of New Braunfels at the New Braunfels Convention Center
🍂 Fall-A-Palooza on the Comal at Float In
🖌️ Open Studio at Painting With A Twist
💖 Teen and Tween Drop-In Volunteer Hours at the New Braunfels Public Library
🎶 The Brauntex Performing Arts Theatre Presents: Judy Collins
🎸 Bleu Edmondson & John Baumann at Gruene Hall

The best holiday travel deals are already here and they won’t last long.

That’s where Royce Staley of Cruise Planners comes in. A disabled veteran, longtime New Braunfels resident, and passionate travel expert, Royce combines the personal touch of a local advisor with the exclusive perks of the nation’s #1 at-home travel franchise.

From family cruises and romantic escapes to all-inclusive resorts and European adventures, he makes sure your next trip is seamless, stress-free, and unforgettable.

Holiday cruises are already filling fast, with Thanksgiving, Christmas, and New Year’s sailings starting at unbeatable prices. But don’t forget that Royce can help you plan any kind of trip, not just cruises!

This is an advertisement. Looking to partner with The New Braunfels Life? Just reply to this email or click here to learn how we can promote your brand to thousands of interested locals!

Buzz Around Town

$40M Hotel Rising Over I-35 Signals Major Tourism Boost
SpringHill Suites by Marriott is under construction along the Guadalupe River, set to open in late 2026 with 150 suites, riverfront dining, and a two-tier pool. This project reflects the city’s booming hospitality sector, which welcomed over 6 million visitors in 2024 and continues to attract major investments.

Wurstfest 2025: Road Closures & Travel Tips Announced
With Wurstfest just around the corner, the City of New Braunfels is announcing temporary road closures, shuttle options, and rideshare zones to help attendees navigate the German-themed festivities. Plan ahead for parking and routes to fully enjoy the sausage, pretzels, and polka.

Tesla to Build New Braunfels Service Center by 2026
Tesla is expanding to Comal County with a 44,000–47,000 sq. ft. EV service facility on I-35, scheduled to begin operations in March 2026. The $10.4M project signals growing investment in the Hill Country’s EV infrastructure and support for the region’s increasing number of electric vehicles.

Holy Smokes BBQ Cook-Off Returns October 17–18
The beloved Holy Smokes BBQ Cook-Off is back for 2025, now a sanctioned event with the Champions BBQ Alliance. Teams and fans can gear up for two days of top-notch barbecue, friendly competition, and community fun. Registration is officially open, so secure your spot today!

Massage Heights New Braunfels Offering 3 Services for $300 Through October*

Thinking about booking a massage or facial but not ready to commit to a membership? Massage Heights New Braunfels is making it easy to give them a try. For a limited time, you can enjoy 3 services for just $300—nearly 50% off regular pricing, no membership required. Offer ends October 31. Click here to get started.

Senior Expo Coming to New Braunfels November 4*

The largest senior-focused event in the area is coming to the New Braunfels Civic & Convention Center on Tuesday, November 4, from 9 am to 3 pm, and admission is completely free. The Senior Expo will bring together health providers, financial experts, and community organizations to connect residents with essential resources. Attendees can enjoy wellness screenings, workshops, and lifestyle exhibits, plus hourly giveaways throughout the day. Click here to reserve your free tickets.

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WEATHER FORECAST 

Wednesday: High: 91º | Low: 61º | 5% chance of precipitation

Thursday: High: 88º | Low: 66º | 10% chance of precipitation

Friday: High: 91º | Low: 70º | 15% chance of precipitation

Burn Ban: ON

Water Restrictions: Stage 2 (In Stage 2, watering with a sprinkler or irrigation system is allowed one day per week based on the last digit of your address BEFORE 10:00 a.m. and AFTER 8:00 p.m.)

The 36th wingshooting season has officially begun, and conditions couldn’t be better. With prime fields, abundant birds, and crisp hints of fall in the Hill Country air, our partners at Joshua Creek Ranch are offering unforgettable upland hunting and driven shooting adventures.

Just an hour from New Braunfels, this world-class destination is the premier spot for both seasoned hunters and those new to the sport.

📞 Call 830-537-5090 to reserve your next hunt or click here to learn more.

This is an advertisement. Looking to partner with The New Braunfels Life? Just reply to this email or click here to learn how we can promote your brand to thousands of interested locals!

Your perfect Boerne getaway for friends, family, and fun

Looking for a Hill Country getaway with comfort and character? Richter’s Garage – A Birdy Vacation Rental in Boerne is a beautifully designed single-level home that sleeps up to 8 guests, featuring 3 bedrooms with king beds and a cozy bunk alcove. With over 100 glowing reviews and a 4.92-star rating, it’s one of the area’s most loved Airbnb stays.

Inside, enjoy a stylish open layout with a game room, workspace, and fully equipped kitchen. Outside, unwind under the oak trees in the fenced backyard with a fire pit, covered porch, and gas grill. Just minutes from downtown Boerne’s shops, wineries, and parks, this peaceful retreat blends relaxation with easy access to everything the Hill Country has to offer.

Thanks!

That wraps up today’s edition! We hope you enjoyed the updates and found them helpful.

Loved what you read? Share this email with a friend who’d enjoy a daily dose of all things New Braunfels!

Until next time,

— The New Braunfels Life Team

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