🎃 Myrtle Manor, Pumpkin Patches & Spooktacular Nights Await!

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Good morning, New Braunfels! 👋 Halloween week is well underway, and the city is buzzing with fall fun—from spooktacular drive-thru displays to pumpkin patch adventures and family trick-or-treating downtown. Whether you’re chasing frights, photos, or festive fun, we’ve rounded up everything you need to make the most of the season.

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Lights, frights, and Halloween delight for the whole family

For seven years running, one New Braunfels home has turned Halloween into a neighborhood spectacle. Each October, Ray Jones transforms 6303 Myrtle Run Road into Myrtle Manor, a dazzling drive-thru show packed with monsters, music, and larger-than-life Halloween scenes.

Perfect for families who love the fun without the fright, Myrtle Manor lets you enjoy the show from the comfort of your car—or hop out to grab a selfie with costumed characters and the famous pumpkin arch backdrop.

The final night of the season is this Thursday, October 30, when the street comes alive at “dark-thirty” and runs until 11 p.m.

Find the perfect pumpkin, photo op, and fall day trip spot near you

From rustic farms to festive photo ops, pumpkin season is in full swing across the Hill Country. Whether you’re after a picture-perfect backdrop or just hunting for that one perfect pumpkin, we’ve put together a guide to the best local patches offer hayrides, cider, and cozy autumn charm by the bushel.

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Safe streets, sweet treats, and Halloween cheer for the whole family

This Thursday evening from 5 to 7 pm, Downtown New Braunfels transforms into a Halloween wonderland for its annual Spooktacular event, where families can enjoy safe trick-or-treating, live entertainment, and festive fun from local businesses.

Little ghosts and goblins can stroll through decorated storefronts, collect candy, and meet friendly characters along the way—no scares, just smiles! It’s the perfect way to celebrate Halloween with community spirit, laughter, and plenty of sugar-fueled joy.

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WHAT’S HAPPENING AROUND TOWN?

Here are some of the events we’re most excited about over the next few days:

WEDNESDAY
🧶 Sit & Stitch at New Braunfels Library
📖 Family Storytime at Fischer Park
🌙 Mystical Midnight at Painting With A Twist
🥃 $5 Whiskey Wednesday & Xtreme Music Bingo at Watering Hole Saloon
💻 Device Advice at New Braunfels Library

THURSDAY
🍬 Downtown Spooktacular at Main Plaza
🧛‍♀️ A Vibrant Haunted Night at Painting With A Twist
🎱 Pool Tournament at Happy Cow Bar
🎤 Live Band Karaoke at Moonshine & Ale

FRIDAY
🍁 Fall-A-Palooza on the Comal at Float In
🎨 Open Studio at Painting With A Twist
💀 Tejas Brothers: Día de los Muertos at Gruene Hall
🎹 Sing Along Piano Bar at Moonshine & Ale
🧩 This is Halloween! Trivia Night + Costume Contest at Painting With A Twist

Mark your calendars — the area’s largest senior-focused event is almost here! The New Braunfels Senior Expo takes over the Civic/Convention Center on Tuesday, November 4, from 9 am to 3 pm, bringing together health and wellness screenings, retirement and financial planning experts, lifestyle resources, and more — all designed to help local seniors thrive.

This year, New Braunfels Plus members get a little extra pampering with a free signature drink, a Great American Cookie coupon, and reserved bingo seating during the day’s games. If you aren’t already a Plus member, click here to sign up today to lock this in now and other great perks we offer!

Admission and parking are completely free, with hourly giveaways, hands-on workshops, yoga, and bingo throughout the day. Complimentary shuttle service will also be provided from the Knights of Columbus Hall (111 Landa St.) courtesy of New Braunfels Mobility.

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Adults-only all-inclusive bliss on Mexico’s iconic Medano Beach

Normally we feature Hill Country day trips in Wanderlust Wednesday, but this week we’re dreaming bigger! With help from local travel advisor Royce Staley, you can escape to Breathless Cabo San Lucas Resort & Spa, where luxury meets energy on Mexico’s stunning coast — now with up to 40% in savings.

This adults-only, all-inclusive getaway combines sleek marina views, world-class dining, and vibrant nightlife. Lounge by the infinity pool, sip top-shelf cocktails, or dance under the stars — every moment is designed for pure indulgence.

🐝 Buzz Around Town

📄 City Shred Day: Clear the Clutter, Protect Your Privacy
Gather those old papers! The City of New Braunfels is hosting a free Shred Day on Saturday, Nov. 1, from 8 a.m. to noon at City Hall. Residents can bring up to three boxes of documents to be securely shredded on-site—just bring a photo ID or current utility bill. (No electronics or batteries, please!)

🍗 Chick-fil-A Expands with Third New Braunfels Location
Another favorite is coming to town (again)! Chick-fil-A plans to open its third New Braunfels restaurant at Town Center at Creekside, a $4.5 million project slated for completion in November 2026. The drive-thru will join other major names like Topgolf and Sprouts in this growing retail hub.

🏈 Sausage vs. Pecans: The Guadalupe River Bowl Rivalry Returns
It’s game on! As the New Braunfels Unicorns face the Seguin Matadors this Friday, the mayors have renewed their fun “sausage and pecans” wager. With New Braunfels leading the all-time series 71–38–3, bragging rights—and dessert ingredients—are on the line once again.

🥇 The Courthouse to Serve Up Pickleball and Padel This November
Get ready to rally! The Courthouse, New Braunfels’ new luxury sports and entertainment venue in Solms Landing, is set to open this November. Featuring 10 courts (six pickleball, four padel), social spaces, and top-tier facilities, it’s poised to become the city’s next go-to sports destination.

💼 Fall 2025 Regional Job Fair Set for Nov. 5
Looking for a new opportunity? The Regional Job Fair returns Wednesday, Nov. 5, at the McKenna Events Center, hosted by local chambers and EDCs from across the region. Bring your résumé and meet top employers from New Braunfels, Cibolo, Seguin, and Schertz.

🎬 Movie Night by the River: Hocus Pocus Under the Stars
Join the fun on Oct. 30, 6–9 p.m., at Hacienda del Rio for a showing of Hocus Pocus! Grab your friends, cozy up by the river, and enjoy classic movie snacks like popcorn, s’mores, and ice cream—because Halloween isn’t complete without a little magic.

WEATHER FORECAST 

Wednesday: High: 71º | Low: 42º | 0% chance of precipitation

Thursday: High: 74º | Low: 43º | 0% chance of precipitation

Friday: High: 77º | Low: 52º | 5% chance of precipitation

Burn Ban: ON

Water Restrictions: Stage 2

October is almost over, and so are this month’s flawless fall specials at Newman & Company! There are only a couple of days left to grab glow-boosting treatments like the Fall Rejuvenation Package (IPL Photofacial, VI Peel, Botox & Diamond Glow Facial for $549), the Boo-Tox Botox Bundle (50 units for $499), and more.

Don’t miss your chance to save big before these offers disappear on October 31.
📍 125 S Elliott Knox Blvd, New Braunfels
📲 (830) 620-8444
🔗 Book your appointment now

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Thanks!

That’s all for today’s newsletter — thanks for reading! If you enjoyed this edition, pass it along to a friend who’d love staying in the loop on all things New Braunfels.

Until next time,

— The New Braunfels Life Team

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