🎉 New Year’s Eve Fun in New Braunfels + More

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Happy New Year’s Eve, New Braunfels! 🎉 Whether you’re planning something family-friendly, keeping an eye on what’s new around town, or figuring out how you want to ring in the New Year, today’s email has a little bit of everything. Let’s get right into it and not waste any time…

EXPERIENCE A DIFFERENT APPROACH TO PRIMARY CARE IN NEW BRAUNFELS

Dr. Jason Nelson’s MDVIP-affiliated practice offers a more personalized approach to primary care, built around longer visits, same- or next-day availability, and advanced health screenings. With more than 25 years of experience serving families, Dr. Nelson focuses on prevention, quality of life, and addressing the root causes of health concerns, supporting patients as they pursue wellness.

Located at 1441 Whispering Woods Trail, the practice supports patients with goals ranging from staying active and improving energy to managing long-term health.

Click here for more info.

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ALL THE BEST NEW YEAR’S EVE EVENTS IN NEW BRAUNFELS

Your go-to guide for ringing in 2026, all in one place

If you’re still deciding how to celebrate tonight, we’ve got you covered. We’ve put together a complete guide on our blog featuring the best New Year’s Eve events happening around town, with options for every kind of celebration — from family-friendly festivities and live music to parties that go well past midnight.

Whether you’re looking for something low-key or planning to ring in the new year with a crowd, this guide makes it easy to find the perfect fit without bouncing between event pages.

Click here to explore the full list and make your New Year’s Eve plans.

POTBELLY SANDWICH WORKS PLANS FIRST NEW BRAUNFELS LOCATION

Another national favorite heads to Creekside

Potbelly Sandwich Works is preparing to open its first New Braunfels location at Town Center at Creekside, adding another national brand to the city’s rapidly expanding dining scene. According to state filings, the project includes a $425,000 renovation of an existing space at 323 Creekside Crossing, with construction expected to wrap up in 2026.

Known for toasted sandwiches, soups, salads, and hand-dipped shakes, Potbelly’s arrival continues to position Creekside as a major retail and dining hub alongside brands like Chipotle, Chick-fil-A, Sprouts, Portillo’s, and more.

WHAT’S HAPPENING AROUND TOWN?

Here are some of the events we’re most excited about over the next few days:

WEDNESDAY
 🎉New Year’s Eve Winter Celebration at New Braunfels Library Westside Branch
🎤 Trevor Underwood Band at Gruene Hall
✨ NYE Glow Party at The Courthouse
🎷 A Soulful New Year’s Eve at Cowboys and Cadillacs
🎅 Santa’s Ranch in New Braunfels
🎉 Noon Year’s Eve Party at McKenna Children’s Museum
🎄Lone Star Light Show

THURSDAY
🎶 Jackson Avenue Band at Gruene Hall
🎱 Pool Tournament at Happy Cow Bar
🎸 Broken Arrow Band at Gruene Hall
🎧 Soul Sessions at Gruene Hall
🍺 Hair of the Dog Throwdown at The Villa
🎸 The Fuzz Doctors at Guadalupe Brewing

FRIDAY

💃 Two Step Lessons at Gruene Hall
🎸 Brodie Lane at Gruene Hall
🎤 Tausha Jackson at Krause’s Café
🎶 Soul Sessions at Pour Haus
🤘 Ellis Bullard at Happy Cow Bar
🎟️ Special Admission Day at McKenna Children’s Museum
🎸 Timber Wilde at Freiheit Country Store
🎶 Triple J Band at The Phoenix

IS YOUR ROOF READY FOR WINTER?

December might have been pretty warm, but Hill Country winters have a way of surprising us. When colder weather truly arrives, your roof plays a major role in keeping your home comfortable and energy efficient. A properly installed metal roof helps retain heat, reduce drafts, and maintain consistent indoor temperatures, not just during summer, but year-round.

Wilson Roofing & Renovations designs and installs custom metal roofing systems built for Texas conditions, from extreme heat and hail to sudden cold fronts. If a roof upgrade has been on your list, now is a smart time to get ahead of it.

📞 210-764-4111
💻 wilsonroofingandrenovations.com

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A SOULFUL NEW YEAR’S EVE LIGHTS UP THE ROOFTOP AT COWBOYS AND CADILLACS

Music, city views, and a stylish countdown to midnight

New Year’s Eve gets an elevated twist with A Soulful New Year’s Eve on the Rooftop at Cowboys and Cadillacs, happening tonight from 7 p.m. to 11:59 p.m. Guests can enjoy soulful music, a lively atmosphere, and rooftop views as downtown New Braunfels gears up for the countdown.

➡️ Click to learn more and grab your tickets.

🐝 Buzz Around Town

‘Marty Supreme’ Blimp Spotted Over New Braunfels
A bright orange promotional blimp for Timothée Chalamet’s new A24 film Marty Supreme made an unexpected appearance in the New Braunfels sky, turning heads near the Creekside area. Part of an unconventional press tour, the blimp was even grounded briefly due to windy conditions, giving locals a rare up-close look.

Ellis Bullard Hits the Stage at Happy Cow on Friday*

If you’re a fan of real-deal honky tonk, this is one you don’t want to miss. Ellis Bullard has been making serious noise on the Texas country scene, with Rolling Stone calling him “the new honky tonk singer that country fans need to hear.” He’s shared the stage with artists like Cody Jinks, Jason Boland, Randy Rogers, and Whiskey Myers, and his high-energy, no-frills sound fits perfectly with a Friday night at Happy Cow. Discounted tickets are available right now when you buy in advance online.

Golf Simulator Lounge Tees Up for New Braunfels
The Back Nine Golf is set to open in April at New Braunfels MarketPlace, bringing high-tech golf simulators to town. The new spot will feature private hitting bays, virtual courses from around the world, tournaments, kids camps, and 24/7 access for members.

After-Hours FNAF Night Coming to the Library
Fans of Five Nights at Freddy’s can look forward to a special after-hours event at the Main Branch Library on January 2. The themed night will include flashlight tag, crafts, a selfie station, and spooky fun for kids and adults alike, with parents required to attend alongside their children.

Orange Leaf Frozen Yogurt Closes After 15 Years
A longtime New Braunfels favorite, Orange Leaf Frozen Yogurt at Creekside, has announced its permanent closure after 15 years. The decision came after the landlord chose not to renew the lease, prompting an emotional goodbye from both the owner and loyal customers who grew up celebrating milestones there.

Maria’s Closet Secures Funding for Mobile Unit
Maria’s Closet has officially raised the funds needed to launch a mobile unit that will bring clothing and essentials directly into New Braunfels neighborhoods. Supported by donations from the McKenna Foundation, local groups, and residents, the unit aims to remove transportation barriers for families in need.

Over $50M Approved for New Braunfels Transportation Projects
New Braunfels is set to receive more than $50 million in new transportation funding from AAMPO, with total regional investment now approaching $146 million. The funding will support major road improvements, pedestrian projects, and interchange upgrades across the city over the coming years.

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WEATHER FORECAST 

Wednesday: High: 67º | Low: 41º | 15% chance of precipitation

Thursday: High: 73º | Low: 54º | 5% chance of precipitation

Friday: High: 86º | Low: 52º | 5% chance of precipitation

Burn Ban: ON

Water Restrictions: Stage 2 (In Stage 2, watering with a sprinkler or irrigation system is allowed one day per week based on the last digit of your address BEFORE 10:00 a.m. and AFTER 8:00 p.m.)

🎆 RING IN THE NEW YEAR SAFELY

New Year’s Eve is all about celebrating, gathering with friends, and welcoming the year ahead. While it’s a night meant for fun, it’s also one where planning ahead and making safe choices can make all the difference.

If something unexpected does happen, The Kyle Law Firm is here to help. Their team offers experienced, judgment-free legal guidance and is committed to protecting your rights when you need it most.

💻 Visit their website to learn more

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WEEKEND GETAWAY SPOTLIGHT

BLUE JAY GETAWAY IS A WALKABLE HILL COUNTRY ESCAPE IN BLANCO

If you’re craving a low-key Hill Country getaway that doesn’t require a packed itinerary or long drives, Blue Jay Getaway checks all the boxes. This charming one-bedroom cabin sits within walking distance of downtown Blanco and just minutes from Blanco State Park, making it easy to explore local shops, grab a meal, or head straight to the river without ever getting in the car. With space for up to four guests, it’s ideal for couples, small families, or a relaxed friends’ trip.

👉 Book your stay at Blue Jay Getaway

Thanks!

That’s all for today. We’ll be off tomorrow for New Year’s Day and will see you back here on Friday. Have a safe and fun New Year’s Eve!

Until next time,

— The New Braunfels Life Team